This will sound like a rant, but I think it shows how far the web has to go.
Yesterday evening I wanted to get my haircut. I looked at the clock and it was just after eight. So, I went to the website of my nearby big chain haircut place and found my location. Delighted and surprised, I saw they were open until nine.
I’m sure you know where this is going. The place was closed. It was only open until eight. The sign had obviously been changed recently. The “8″ sticker was newer than the rest of the numbers.
Not being able to get my haircut was one thing. What really bugged me was that a big company, with nearly 3,000 locations, made it easier to change the physical sign out front than one little character on a website.
It’s like my friends at Needmore say, always-current websites for everyone. When that happens, maybe we can talk about Web 2.0.