Simple goes corporate
When Wired News asked me to look into what became my latest article, it wasn’t about simplicity. Or Web 2.0, for that matter. I suppose the simple theme isn’t incredibly apparent in the final result, but it was a big topic with the people I interviewed.
Take LucidEra, the main company I wrote about. In order to make their product work for their target market, they have to make it simple. Small companies can’t afford to be anything other than simple.
Go to Wired News to read the whole thing: The Business Side of Web 2.0
If there’s one area that could use a little simplicity, enterprise CRM systems (like Siebel) are it. This is interesting to see some new products coming in and capitalizing on that.
Congrats on the Wired News byline!
Adam
Elegantly simple site and designed by someone with the same name as a liberal, well-respected U.S. federal judge I know through my ex-husband. My but you are keeping busy with disparate projects… along your “simple” path. Marci Alboher wrote a book about people like us
So much fun to see Portland through your eyes