Chipotle is a fast-ish food mexican restaurant. There is one right outside my office building.
Recently I discovered that Chipotle’s Web site will let me order online through their Don’t Stand in Line feature.
Usually I put the order in fifteen minutes ahead of time or so. When I arrive at the restaurant to pick up my burrito, I walk past a line that usually wraps around the store. The worker at the register grabs my pre-made order and takes my money.
Chipotle DSL has worked well for me. The employees are still a little confused by it, which makes me think there aren’t a whole lot of people taking advantage of it.
A friend and I had an idea over two years ago to help Portland restaurants provide this service to its customers. I still think that’s a great idea (but you know what I think of ideas), especially with a company like Chipotle helping people be more comfortable with it.
February 11th, 2006 at 10:14 am
Although they don’t broadcast it, Chipotle’s is owned by McDonald’s.
February 11th, 2006 at 10:26 am
And Mickey D’s took Chipotle public last month.
February 11th, 2006 at 11:04 pm
They couldn’t have picked another acronym? DSL!
February 12th, 2006 at 3:16 pm
I think it’s cute, but I’ve obviously already drank the Kool-Aid.