Complexity is a time hog
Gerry McGovern with some great thoughts about simplicity on the Web:
We don’t pay for visiting a website with our money; we pay for it with our time. The longer we spend on a website the more we pay, so there is a strong motivation to spend as little time as possible.
A simple website charges you less time. A complex website charges you more time. Time is your most precious resource.
Sent to me by The Wheeze. Thanks to Beth Kanter for the photo.