http://www.adamduvander.com/simple/innovation-isnt-technology Adam DuVander’s thoughts on keeping things simple. Sat, 24 Jul 2010 06:05:53 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.adamduvander.com/simple/innovation-isnt-technology/comment-page-1#comment-1388 Adam Fri, 29 Jun 2007 22:58:19 +0000 http://www.adamduvander.com/simple/innovation-isnt-technology#comment-1388 Agreed! The iPod was driven by consumers wanting an easy way to listen to and organize their music. You don't have to focus group it, but you do have to step outside of how it works and think about what it does. (And as usual, I'm talking mainly about websites). Agreed! The iPod was driven by consumers wanting an easy way to listen to and organize their music. You don’t have to focus group it, but you do have to step outside of how it works and think about what it does. (And as usual, I’m talking mainly about websites).

]]> http://www.adamduvander.com/simple/innovation-isnt-technology/comment-page-1#comment-1387 Jon Fri, 29 Jun 2007 19:42:36 +0000 http://www.adamduvander.com/simple/innovation-isnt-technology#comment-1387 "Driven by what consumers want", sure, but innovators cannot wait for consumers to tell them what to make--it's proven that regular joes can't make reliable decisions on really innovative things... the old "if they had focus grouped the iPod it would have sucked" adage applies here. “Driven by what consumers want”, sure, but innovators cannot wait for consumers to tell them what to make–it’s proven that regular joes can’t make reliable decisions on really innovative things… the old “if they had focus grouped the iPod it would have sucked” adage applies here.

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