It’s opposite day — shun convention, be successful
You know that one Seinfeld episode where George does the opposite and has all sorts of success? Well, I’m sure it doesn’t always work, but here are a couple business examples:
- Fred Franzia, maker of Two Buck Chuck and other “value wines:” he took an industry that gets by on mystique and high margins, and went cheap.
- Sharelle Klaus started an upscale soda company. Rather than fight out margins-in-cents with Coke and Pepsi, Klaus focused on nice restaurants and specialty grocers. She’s making non-alcoholic chic.
Got any others? Even better, how about opposites that didn’t make it?