You know that one Seinfeld episode where George does the opposite and has all sorts of success? Well, I’m sure it doesn’t always work, but here are a couple business examples:
- Fred Franzia, maker of Two Buck Chuck and other “value wines:” he took an industry that gets by on mystique and high margins, and went cheap.
- Sharelle Klaus started an upscale soda company. Rather than fight out margins-in-cents with Coke and Pepsi, Klaus focused on nice restaurants and specialty grocers. She’s making non-alcoholic chic.
Got any others? Even better, how about opposites that didn’t make it?
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