My simple-loving generation
Apparently twenty-somethings like to keep it simple, according to a recent survey of 100 “Generation Y trendsetters:”
Most of the companies cited by the respondents stress simplicity, says Brickley, who notes that many of their favorite companies, from giants such as Apple to smaller newcomers like Method, are known for keeping things as stripped-down and unadorned as possible - not just in terms of the product’s visual appearance but also in the way they organize their offerings.
- Top five “trusted brands”
- Apple
- Trader Joe’s
- Jet Blue
- In-N-Out Burger
- Ben & Jerry’s
Despite all the industry changes around them, In-N-Out has shown tremendous guts and foresight to stick to their simple product offering. Thank you for pointing out this survey.