If you start digging into search engine optimization forums, you’ll probably go a little crazy with stuff to read. There are hundreds of tips and tricks. A lot of them probably even work. But the best way to get traffic online is to do good stuff.
Peter Figueredo noticed that Google’s webmaster guidelines want Affiliates Who “Add Value”. Rather than site created by a script and an XML file, The Goog is saying no to push-buttons.
When I started in on my last affiliate experiment, my goal was to do good stuff. I was going to write my own descriptions and pretend like I actually cared about medieval swords. It was tough to buckle down and do it. Doing good stuff is hard.
In helping others with their sites (most notably BestPlaces and Who2), doing good stuff is the right long-term strategy. When you are always working on the latest search engine trick, you’ll constantly need to re-tool. Search engines want good results, so they’ll constantly be tweaking their algorithms to circumvent the spammers.
Take a free pass from the constant game of chasing search results and just do good stuff.
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June 7th, 2006 at 10:25 am
[...] Link [...]
June 16th, 2006 at 7:29 pm
[...] Elliot has something to say about “Real SEO” (search engine optimization). His advice is similar to what I said about doing good stuff, only he approaches it from Google’s standpoint: “Google’s main goal is to get people using their search engine, and the best way to do that is to get the best content at the top of the results. So regardless of what numbers their algorithms use, we still know what their algorithms do. Find good content and put it at the top.” [...]
June 20th, 2006 at 10:38 pm
[...] Adam really hit the nail on the head with this one, and I also touched on the subject myself a couple of days ago. Basically, no matter how hard you work on SEO, ad campaigns, or spamming other types of promotion, you’re not going anywhere if you don’t have anything worth reading/listening/watching. [...]
June 22nd, 2006 at 9:06 pm
[...] When you’re around the Web every day, and all the talk is getting more traffic, it’s easy to lose track of what you’re actually achieving. [...]
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