In the Year of the Password Manager I complained about sites that require registration. Honestly, it’s not a big deal to me. I am the sort of geek that usually is making the decision to require registration, so I’m not really a good example of the average user.
- The average user is worried that I’ll spam them
- The average user doesn’t want to take the time to fill out a form
- The average user wonders whether it’s worth logging into their “spam account” to get my confirmation email for a service that might just suck
If I really think I have something, shouldn’t I lower the barrier for entry? Shouldn’t it be less about getting my email and more about showing me all the functionality possible without an account? I think so and I think we should make 2006 the Year of the Optional Registration.
In the case of Rollyo, let me create a search without creating an account. Let me even share the search. Just set a cookie so if I decide to sign up you can make sure I get credited with my searches.
There are two reasons I can think of why so many sites would require a membership:
- They want to have a hook in me so they can email later and say, “hey–remember me?”
- Every else does it
And I have two solutions:
- Make your stuff so good that I’ll never forget you
- Everyone else will do it if they get on board with the Year of the Optional Registrations
So, what do you say, are you in?