Just about every day I have at least one new idea. New ideas feel really good. With a new idea, everything is possible, nothing can stop me and there are no barriers in the way of everybody instantly seeing its value and adopting my new idea.

Along with every idea comes a name. Names are important. For example, I have been in three bands in my lifetime. There were another 84 bands that I wanted to start, but we never found a name. With these ideas I have, they’re usually accompanied by a name. And sometimes I really, really like the name. When the domain version of the name is available, the urge to buy is strong. Remember the false optimism about an idea? It pushes me to make the purchase.

Buying a domain name for a new idea releases dopamine in your brain. Almost certainly no study has shown the previous assertion to be true, but obviously it is true.

My own assessment of pricing pages on no fewer than two domain registrars has shown that buying a domain name costs money. Buying multiple domain names costs more money. And buying multiple domain names for every idea I have, then continually renewing them… that costs yet more money.

I discovered a method for solving this issue of buying domain names for projects that never go anywhere. I just don’t buy the domain names. This leaves me with more money, though less dopamine.

Instead of buying a domain name for today’s amazing idea, I give myself a goal: create a prototype for this can’t-miss idea and as a reward I get to buy the domain name. Yes, that means someone could register the domain name out from under me. That’s why I should move quickly.

Should. The reality is I rarely move quickly. After all, there’s a new idea tomorrow.

My savings breakdown:

365	ideas in a year
3	domains per idea
$12	per domain
3	years before I let it expire in defeat
$39,420	in savings

Your mileage may vary. Results not typical. Use only as directed.

Keep in mind that this is how much I saved in just one year of instituting my prototype-first rule. I actually have been at this for several years. For example, when I launched unrut, I sat on that domain name for six weeks. I put together the prototype and only when it was done did I allow my hands on that five letter, pronounceable, brand-able domain name.

Setting this rule has been useful for me to avoid habitual domain purchases, but also harness my energy toward the projects I am most likely to finish.

What are your tricks for making the most of your best ideas?

Photo by Images of Money

What blows eight minute abs out of the water, according to a crazy hitchhiker in Something About Mary. “Seven minute abs.” But he didn’t go far enough. How about two minute anything?

That’s what James Clear says in the Two Minute Rule. There are, fittingly, two elements of the two minute rule:
1. If something can be done in two minutes, do it
2. If something takes more than two minutes, start it

It’s an off-shoot of the Getting Things Done philosophy. Think of any project, even large projects, in terms of the next action. I often spend my two minutes making a list of all the little actions necessary to move a project forward. Sometimes I am able to pass those off to Fancy Hands.

At the very least, seeing everything in one place helps relieve stress. Reality is rarely as daunting as the one I’ve imagined for myself.

Six grocery stories in Portland have confirmed what I assumed was true: they only sell egg nog during the U.S. holiday seasons of November and December. Finding this out became one of the more outlandish tasks I’ve given to Fancy Hands, a virtual assistant service I have been using this year to simplify my life. It started with a conversation over egg nog–probably spiked with rum–over the holidays. Sipping the thick, sweet, milkish liquid, I wondered whether I could get it in a decidedly non-holiday month. So, I quickly added a task to Hiveminder and set a due date far in the future.

When it popped up in my todo list, I laughed aloud, thinking back to my silly December self, the only one in the house slurping down this beverage with an acquired taste. I didn’t want to let December-me down, but August-me had plenty of work to do. That’s when I gave the task to Fancy Hands.

Sure, I could have called one store and probably had the answer I needed. But I decided to know for sure I needed a mix of specialty grocery stores and larger supermarkets. And it took me less time to write out the instructions than it would have to make even one of the calls.

I pay $45 per month for 15 tasks. So, yes, it cost me $3 to find out that I’ll have to wait several months to buy egg nog. And given what I know about myself, I might have spent awhile making those calls myself (at least seven minutes, according to Fancy’s log). Even worse, what additional time sink did I avoid by not even starting the research, which easily could have ended with me reading up on the history of egg nog or looking for specialty online retailers who could overnight me a quart any time of the year.

It’s a struggle, but my goal is to use Fancy Hands anytime I open a new browser tab and begin typing a search query. That said, my most common task this year has not involved research. I have used Fancy Hands about twenty times this year to schedule (or reschedule) doctor and other appointments. Those are the sorts of things that stay on my todo list for multiple days. The best part about that type of task is that it’s free. Anything that ends up on a calendar does not count against my monthly tasks.

The assistants are U.S.-based and often offer suggestions beyond the task. When I was looking for some temporary housing, the assistant let me know about her favorite neighborhoods from her experience in the city. And when my task to find egg nog in August came up empty at all six grocery stores, the assistant linked to this video (embedded above) that teaches me how to make my own egg nog.

Now if only Fancy Hands would come to my house and clean it for me. (Oh, there’s a service for that, too).

Sometimes the road blocks that are keeping you from where you want to go are actually the ideas you like the most. Perfection is the enemy of progress, but so is vanity. Learn to let go, says Henning, as he describes a feature he loved, but removed from his bucket list app.

My first app concept included just one screen for each goal. That screen had an area for a picture, and area for text, and a thermometer on the side, which would show your progress in achieving your goal. I envisioned the user sliding his finger on the thermometer to set the goal’s progress.

Today there is no thermometer. It was a bad idea. It took me a while to realize that, and I didn’t want to admit it at first. I just thought it would be cool, and my stubborn little brain didn’t see what a crazy idea it was.

Henning had to become comfortable “killing his darling,” a turn of phrase from William Faulkner that I first read in Lew Hunter’s screenwriting book. Faulkner and Hunter were both offering advice on writing. I think it works for many areas of your life, from product management to planning a vacation.

Ideas are nothing without execution and a misplaced idea that you love can be a major barrier to executing. Assumptions are powerful when you don’t take a moment to question them.

So, don’t kill all your favorite ideas, your darlings, but at least consider it.

If I told you there is a guy who travels the world dancing for a living, you’d call him a professional dancer. If I told you he had no formal dance training, you’d be impressed.

Matt Harding has paid his bills by dancing dorkily all over the globe. And in a great interview with the New York Times, he shares one secret to his success:

We usually only danced a short time for each clip. I knew I was only going to use four seconds, so I would just loop the move I wanted and we’d do it a few times; there wasn’t much point in beating it to death. When you’ve got a large crowd of untrained dancers, the challenge is keeping their energy up. The most fun and exuberant moments always come at the beginning, after they’ve gotten the basics of the move down, before they start looking tired, bored and cranky.

Also, I’m very lazy. If there’s a word that means the opposite of perfectionist, I’m that.

What are you spending too much time on now that would be good enough if you didn’t try so hard?

(This post written in about five minutes)