Kedrosky usually makes some excellent points, and this is no different:
What we learn from airbags, then, is that the solution isn’t to eliminate features from products or to reduce the amount of information we receive. The solution is to have more features and more information in ways that are less intrusive and more carefully prioritized.
I would call this a type of simplification. Separate wheat from chaff, focus on what is important. It seems like Kedrosky is calling for there to be more layers, each one simple and pointed to the current task.
The full article is worth a read available at Business 2.0.