NYTimes personal technology columnist David Pogue gave a passionate TED Talk about Simplicity in technology.
This is a guy who tests out gadgets and software for a living. His message is that it’s simplicity that sells, not features.
Pogue’s voice recognition software put out a new version without any new features–just better voice recognition. That is a ballsy move when most software companies are trying to add another bullet point to their packaging.
His biggest advice for creators:
“The hard part is not deciding what features to add, it’s deciding what to leave out.”
That’s right out of the Laws of Simplicity.