Today Fred Wilson writes about VC Radar: “When I first hear of a company I ignore it.” He’s quoting someone, but his point is that it takes a few times of hearing about someone before they decide it means something. This is probably similar to product adoption for consumers, too. We hear about this “new thing,” but it takes hearing it from a couple different friends before we give it a shot.
The quote reminded me of something I read about feature requests over the summer: “How do you track all these requests? You don’t. Read them and then throw them away.”
The idea behind this is that the really important issues/people/companies/products keep coming up on the radar again and again. Ignoring everything initially is certainly the simple solution, but it also feels lazy. And there are a number of examples I can think of where this isn’t a good idea (like, say, manning a RADAR station).
Overall, it does seem like a good way to focus on the important stuff. That’s really where simple solutions work.