If I were to write a book, I’d want it to be exactly like Designing the Obvious. Robert Hoekman, Jr., has written an excellent guide to creating sites and applications that keep both developer and user sane.

This book is so good, I’d like to give you an autographed copy. Since I only have three to give, I’ll draw random names from those who comment on this post and the upcoming posts about Designing the Obvious.
Over the next several days, I’ll be writing a series about some of my favorite simplicity lessons from the book:
- Nice-to-have Features Not So Kind
- Kaizen
- Create Forgiveness
- Get Mental (Models)
- Band-Aids Only Hide Boo-boos
- 60 second Deadlines
If you are impatient, or want to experience the full punch packed into Designing the Obvious, you can buy the book at Amazon.


April 21st, 2008 at 4:31 pm
Hook a brotha up! That enoughto be in the drawing?
April 21st, 2008 at 4:35 pm
Ha! Yes, that’s sufficient. I hope you’ll return over the next few days and let me know what you think of the concepts.
April 21st, 2008 at 4:37 pm
you bet. Just checked out our DuVinci site and will contact you about a project as well!
April 21st, 2008 at 4:48 pm
hey, hey, hey, pick me please! :) This sounds like a very cool book!
April 21st, 2008 at 5:52 pm
Such a great resource. I’ll opt out of the drawing since I have the book, but just want to say I’m really looking forward to your take on it.
April 21st, 2008 at 6:08 pm
i “simply” request a copy of this fine-sounding resource.
April 21st, 2008 at 6:10 pm
Great idea Adam. Autographed books carry an extra level of ‘cool’ to them, and giving them away is very generous.
April 21st, 2008 at 6:27 pm
Me like books. :)
April 22nd, 2008 at 7:00 am
I’m sorry Adam, I may not be able to wait for your drawing. This book looks right up my alley and worthy of immediate purchase.
April 22nd, 2008 at 3:45 pm
I’m in!
That looks like a great book!
April 22nd, 2008 at 7:58 pm
Ooooh – pick me, pick me!!!
April 24th, 2008 at 10:35 am
Already own/have read the book, am definitely interested in hearing your take. I got quite a bit out of it.