Designing the Obvious is my new best friend
If I were to write a book, I’d want it to be exactly like Designing the Obvious. Robert Hoekman, Jr., has written an excellent guide to creating sites and applications that keep both developer and user sane.

This book is so good, I’d like to give you an autographed copy. Since I only have three to give, I’ll draw random names from those who comment on this post and the upcoming posts about Designing the Obvious.
Over the next several days, I’ll be writing a series about some of my favorite simplicity lessons from the book:
- Nice-to-have Features Not So Kind
- Kaizen
- Create Forgiveness
- Get Mental (Models)
- Band-Aids Only Hide Boo-boos
- 60 second Deadlines
If you are impatient, or want to experience the full punch packed into Designing the Obvious, you can buy the book at Amazon.
Hook a brotha up! That enoughto be in the drawing?
Ha! Yes, that’s sufficient. I hope you’ll return over the next few days and let me know what you think of the concepts.
you bet. Just checked out our DuVinci site and will contact you about a project as well!
hey, hey, hey, pick me please!
This sounds like a very cool book!
Such a great resource. I’ll opt out of the drawing since I have the book, but just want to say I’m really looking forward to your take on it.
i “simply” request a copy of this fine-sounding resource.
Great idea Adam. Autographed books carry an extra level of ‘cool’ to them, and giving them away is very generous.
Me like books.
I’m sorry Adam, I may not be able to wait for your drawing. This book looks right up my alley and worthy of immediate purchase.
I’m in!
That looks like a great book!
Ooooh - pick me, pick me!!!
[…] This post is part of a series about Designing the Obvious, a book about common sense Web application design. Learn more about this series. […]
[…] This post is part of a series about Designing the Obvious, a book about common sense Web application design. Learn more about this series. […]
Already own/have read the book, am definitely interested in hearing your take. I got quite a bit out of it.
[…] This post is part of a series about Designing the Obvious, a book about common sense Web application design. Learn more about this series. […]
[…] This post is part of a series about Designing the Obvious, a book about common sense Web application design. Learn more about this series. […]
[…] This post is part of a series about Designing the Obvious, a book about common sense Web application design. Learn more about this series. […]
[…] This post is part of a series about Designing the Obvious, a book about common sense Web application design. Learn more about this series. […]
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