Innovation is good, but what is it? Not technology, according to Niklas Zennstrom. The Skype co-founder shares his thoughts on innovation with BBC News:
Innovation “tends to originate from a simple idea that can be easily explained to anyone who isn’t interested in how you make the technology work but more importantly, interested in what it does.
“If I was to single out where the next big idea is going to come from… it will be driven by what consumers want… Those that have been the most successful are the ones which are fun and easy to use.”
It’s one thing to make something simple. But you also have to make something that people want. It must improve my life. If you take away too many layers, you’ve made something simplistic that nobody can use.
Innovation isn’t technology. Innovation is finding new ways to be useful.
via Good Experience.