I’m not sure why I never thought of this. Want to make someone feel good? Create a Google Ad using his name as the keywords. Then, when he does his next vanity search, he’ll see your message front and center (or, well, off to the right, probably).
This is exactly what happened to my friend Rick and I wish I could take credit for it. The advertiser is anonymous for now.
The same might work to get the attention of an important prospect. And there are all sorts of nefarious uses I can think of. But I prefer to consider the way it was used in the image above: as a simple, inexpensive gift that will brighten someone’s day.
(And, yes, it may not work with some more common names, but that just means you need to dig a little deeper to figure out how the friend searches for himself).