This post is part of a series about The Paradox of Choice, a book about why more is less. Leave a comment below and I may randomly pick you to win one of three autographed copies.
Whenever I go to huge hardware stores like Home Depot or Lowes, I’m overwhelmed. Since buying the new place, we’ve spent a lot of time between our house and the nearby local hardware store, Beaumont Hardware.
Don’t judge them by their website. It looks like a boring hardware store, but it’s a magical place. I’ve confirmed this with neighbors and friends. Finding what I need at Beaumont Hardware is an order of magnitude easier than the big stores.
This is because they offer me fewer choices. They have already found the best two or three options for an item, so I don’t have to consider the bad ones. Much like my camera search, too many choices overwhelm.
A preview of my week-long series on The Paradox of Choice: