My mom always said it’s easier to be happy than to be angry. When you’re upset, it certainly doesn’t feel that way. Happiness seems miles away, until you realize how much energy you’re spending being grumpy.
Similarly, it takes a lot of effort to penny-pinch and it’s pretty easy to be generous. The key is to find the stuff that doesn’t cost much more, but has a very positive effect.
- Noah spent today at a coffee shop. He witnessed enough “accidental” fancy drinks given away to realize it was instead a brilliant marketing plan.
- Seth has a pet peeve with small coins. When sales tax brings the price of something just above a dollar amount, we’re forced to dig into our pockets or get a heap of change back. His marketing advice: “Don’t worry about the nickel!”
- Jory received free donut holes while waiting in line at a restaurant. Later, she bought some ice cream, but was disappointed that there weren’t more sprinkles available.
- Sometimes I get some food from the deli at my local supermarket. There’s one lady who consistently gives a little bit extra. She spoons in the amount I request, weighs it, then adds another spoonful before closing the lid.
The truth is that it doesn’t cost these companies much more, nor does it take more effort. They are making much happier customers for a very small price.
My goal is to find a way to move these lessons to the web. Giving more should be even cheaper when all goods are virtual. How do we find the free fancy drinks, the nickels, the donuts, the sprinkles, and the extra scoop?
When you find one, implement it. Whatever it takes to do it will be made up in spades by how much people appreciate it.