The leader of a business must fight this complexity — and communicate simplicity to the world, to customers, and to employees.
Naturally, I agree. I also think that simplicity is everyone’s job. If you aren’t making things simple, you’re making them complicated. Organizations, be they businesses, countries, or groups of friends, are not top-down. Reducing complexity is everyone’s responsibility.
The brain can only hold so much information at a time. I’ve heard the phrase “five plus or minus two” used a lot. It looks like the original theory (from the fifties) was seven plus or minus two. The point is there is a limit and productivity is about finding good stuff to put in your available buckets. It’s something that should be important to everyone, in every organization.