A few weeks ago I bought some mints at Powell’s bookstore before a meeting. I didn’t want my breath to stink. As I was walking to the appointment, I struggled to get at the mints. It turned out this container required me to read the directions.
See the unopenable mint container in action in this video:
Since I discovered the secret, I’ve been pretty taken with the mint container’s simplicity. Still, I think back to my struggle in downtown Portland. It was not intuitive to open that container.
The fourth law of simplicity states:
“Knowledge makes everything simpler.”
What do you think? Does needing to read the directions eliminate the chance for it to be simple?